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October 15, 2019

D Magazine /
Behind the Design of Hatchways’ Cheerful Interior


Inspired by first-class travel, the new Victory Park co-working space puts an emphasis on "friendly futurism."

Hatchways is located across from Cinépolis in Victory Park. Members will be able to use tablets to have Hatchways Café delivered to their workspace, and can have their meetings catered. The café’s bright colors were intentionally chosen to correspond with the menu’s fresh offerings. One of five soundproof Framery “Q-Booths” from Finland sits at Hatchways’ entry. Eat-meet-work booths are located next to Hatchways’ full-service bar, which offers weekly Happy Hours (with house cocktails designed by Zach Smigiel from Billy Can Can) and regular event programming. “Many of the design references for Hatchways came from transportation. We were inspired by the optimism inherent in each decades’ new modes of transportation, whether a 1930s train dining car, the 1962 TWA Flight Center, or modern-day Dreamliners,” says architect and project designer Madison Dahl. “We worked to design a collaborative workspace with a variety of micro-environments well-suited to focused work, much like a first-class seat on an international flight.” “Hatchways is divided into several spaces with varied look and feel, to give day-pass users, monthly members, and long-term office tenants a variety of environments to explore,” Dahl says.

Hatchways, a new co-working concept from Rebees (the development firm currently rethinking Victory Park), feels distinctive for two reasons. The first is the connected Hatchways Café, a healthy, chef-driven spot that feels straight out of Los Angeles (you’ll find everything from oat milk, matcha lattes, and lemon hemp loaf to avocado toast topped with a turmeric egg). The café is open to the public, but members can order meals directly to their desk.

The second reason is the space’s design, described by Droese Raney architect Madison Dahl, who worked on the project for three years, as “friendly futurism.” Inside, curved edges soften an array of punchy colors. Custom furnishings inspired by first-class travel are engineered to promote productivity, and sunlight seeps into almost every corner. You’ll find soundproof Framery booths imported from Finland, huddle room walls that double as white boards, and a bar that looks like a destination all its own.

Head to the slideshow to take a tour of the Victory Park concept, which could be the first of many Hatchways locations.


Written by: Caitlin Clark
Originally posted in D Magazine.